About Us

Eurapp - a study of the European app economy launched by the European Commission and run by DERI, NUI Galway and GigaOM Research - will provide a comprehensive review of the size of the app economy in Europe so that it can be further supported by the DAE and other initiatives. We will produce innovative and pragmatic recommendations detailing how to overcome various bottlenecks identified in the app economy, using pragmatic ways in which to reach stakeholders, deploying effective research instruments and impact assessment methodologies for the app economy (in particular in relation to jobs creation).

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Report Launch: Sizing the EU App Economy / 13 February 2014 / Brussels

Eventbrite - Report Launch and Workshop: Sizing the EU App Economy / 13 February 2014 / Brussels

 

Report Launch and Workshop: Sizing the EU App Economy

Overview


Join us in Brussels on 13 February for the launch of our report “Sizing the EU App Economy”, where guest speakers including Commissioner Neelie Kroes and Rovio Chief Marketing Officer Peter Vesterbacka will discuss the future of the EU app economy. The report details both jobs and revenues for the EU app economy in 2013, with a forecast for 2018.


In two workshop-style participatory sessions, we will also discuss policies to support jobs and revenue creation along with solutions to overcome major bottlenecks.


Speakers


  • Neelie Kroes, Commissioner for the Digital Agenda of Europe and Vice President of the European Commission

    • She is driving the Startup Europe manifesto for entrepreneurship and innovation in the EU, of which Eurapp is one strand.

  • Peter Vesterbacka, Chief Marketing Officer for Angry Birds / Rovio

    • He leads the marketing and brand strategy for the Angry Bird video game franchise, one of the EU’s top app success stories, with over 2 billion downloads since 2010 and over 150 million in revenues per year.

  • Simon Schaefer, Founder of the Factory

    • He is CEO of totalCommerce, and has angel invested in more than 15 European startups and app companies including 6Wunderkinder, the creators of Wunderlist. He also founded the Factory in Berlin, a 16,000 square metre campus for startups and tech companies in Berlin.

  • Gemma Coles, Director of Mobile Strategy with Mubaloo

    • She is mobile strategist for the UK’s leading enterprise and consumer mobile app development company, developing apps for HP, Monocle, Scania, Eircom, Aviva, BP, Endemol, Heineken, Samsung, Sky, PWC, and many more.

  • David Card, Vice President of Research with Gigaom

    • He heads up Gigaom Research, the industry leader in emerging technology research. Gigaom is in the top 10 technology sites worldwide according to TechMeme.

  • Mark Mulligan, Analyst with Gigaom Research and Midia Consulting

    • He is a digital business strategist with 15 years of research management experience and is widely recognised for his expertise on the media industry and how companies can profit from digital content. He was previously Vice President with Forrester Research and Jupiter Research.

  • John Breslin, Eurapp Project Leader

    • He is a lecturer and researcher at the Insight Centre for Data Analytics at NUI Galway. He is also co-founder of app company StreamGlider Inc., and of social media company boards.ie Ltd., Ireland’s largest discussion forum community.


Schedule


09:15

Introduction

John Breslin, Project Leader, Eurapp

09:30

Importance of the app economy and tech startups to the EU

Neelie Kroes, Vice President, European Commission and Commissioner for the Digital Agenda of Europe

09:50

The success of Angry Birds

Peter Vesterbacka, Chief Marketing Officer, Rovio

10:20

Perspective from the Berlin startup community

Simon Schaefer, Founder, Factory

10:50

Coffee break

 

11:20

Sizing the EU app economy: jobs supported and bottlenecks encountered

David Card, VP, Gigaom

11:40

Sizing the EU app economy: revenue generated

Mark Mulligan, Gigaom Research

12:00

Participatory session to discuss policies to support jobs and revenue creation and to overcome bottlenecks

Jurgen De Smet, Co-Learning.be

13:00

Lunch

 

14:00

Apps: from opportunistic to strategic

Gemma Coles, Director of Mobile Strategy, Mubaloo

14:30

Crowdsourced solutions to major bottlenecks

John Breslin, Insight Centre for Data Analytics, NUI Galway

15:00

Coffee break

 

15:30

Participatory session to discuss which solutions are realisable and will have the most tangible and desirable impact

Jurgen De Smet, Co-Learning.be

17:00

Conclusion

 


Why should I attend?


  • Hear about the main conclusions from the “Sizing the EU App Economy” report

    • Find out how many jobs are in the EU app economy, and how many are expected for 2018.

    • Discover how much money is being spent by Europeans on apps, and how much actually comes back to companies in the EU - through sales and contract work.

  • Listen to the experiences of some major players in Europe, including Angry Birds/Rovio and Mubaloo

  • Take part in our participatory sessions to discuss policies to help support the EU app economy, based on outcomes from the report and crowdsourced solutions

  • Network with other stakeholders in the EU app economy

 

Eventbrite - Report Launch and Workshop: Sizing the EU App Economy / 13 February 2014 / Brussels

by eurapp
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