Eurapp - a study of the EU app economy launched by the European Commission's Startup Europe initiative and run by the Insight Centre for Data Analytics at NUI Galway and Gigaom Research - will provide a comprehensive review of the size of the app economy in the EU so that it can be further supported by the DAE and other initiatives. We will produce innovative and pragmatic recommendations detailing how to overcome various bottlenecks identified in the app economy, using pragmatic ways in which to reach stakeholders, deploying effective research instruments and impact assessment methodologies for the app economy (in particular in relation to jobs creation).
By using our expertise in developing and managing surveys with targeted access to tech communities through social media, we will generate a high quality database about the knowledge, attitudes, and beliefs of stakeholders in the app economy / ecosystem throughout the EU. Leveraging a community of app economy stakeholders, Eurapp will use an established crowdsourcing platform (InnoCentive) to advance our understanding of this app community. Over time, this network could be used for additional surveys, experimentation, and network use analysis to continue to build our knowledge as technology evolves and new app economy characteristics emerge.
Platforms can be defined by particular programming technology sets (operating system, application programming interfaces (APIs), libraries, rendering engines, web services, etc.), but they also produce ecosystems and subsystems. That is particularly relevant for app distribution and discovery via marketplaces and in payment systems: e.g., a common operating system, Android, exhibits marked differences both in app features supported and in the marketplaces of the Google Play store and the Amazon Appstore.
Eurapp will focus on the apps, aftermarkets, and ecosystems driven by an emerging set of new environments, i.e. mobile apps and social API sets, where the apps are distributed via marketplaces. We feel the existing desktop application environments – e.g., Windows, MacOS, Linux – are not spawning new opportunities the way that social, mobile and television app platforms are. We will examine the aftermarkets and ecosystems of the leaders from among the following:
- iOS (Apple)
- Android (Google and Amazon)
- Windows 8 (Microsoft; focus on tablet and mobile)
- Blackberry (has some Android compatibility)
- Samsung (Bada, Tizen, Samsung TV)
- Other TV (Yahoo Widgets, Xbox)
- Twitter (Twitter APIs are primarily for data access rather than for building apps)
- Spotify, Deezer, Last.fm, SoundCloud and other music app environments